Animated videos are a really effective way to tell stories that include challenging or confronting topics in a sensitive yet impactful way.
Working with not-for-profit and healthcare organisations we are often telling stories that touch on sensitive or confronting topics. These stories are an essential part of our work as they help people feel less alone and shine a light on important issues. Topics that can be challenging to communicate include traumatic experiences or events, mental health issues, childhood trauma or physical health issues.
Telling these stories requires a sensitivity and nuance to advocate for survivors, avoid imagery that is too graphic and ensure participants and viewers are not overwhelmed by the content.
At Laundry Lane we have extensive experience with a variety of sensitive storytelling and want to share our expertise in this area. Our approach is all about bringing heart to everything we do and that includes being empathetic and sensitive in our storytelling. Animation, motion graphics and illustration all take time and care, allowing our team to focus on bringing heart to everything we do. Utilising animation as a communication tool in video enables us to tell these stories in a digestible, engaging way.